First ARRA Honey Pop™ Field Day in Australia

The first ARRA Honey Pop™ Field Day in Australia was hosted last week at the Alpha Fresh Farm in Mildura, the main grape growing region in Australia. Stephan Nel, Grapa’s representative in Australia, together with the Cirillo family, welcomed over 80 attendees, ARRA licensees and key industry figures. To ensure that each participant receives the utmost attention and experiences the most relevant aspects of the tour, the attendees were divided into two sessions. The event showcased the Alpha Fresh thriving ARRA Honey Pop vineyard on Ramsey rootstock.

Key Insights into ARRA Honey Pop

During the field day, ARRA Honey Pop distinguished itself with remarkable characteristics. These 2-year-old vines demonstrated outstanding productivity, yielding 25-30 tons per hectare. Growers received valuable information about ARRA Honey Pop, the promising very early white seedless variety, whose berries’ ripen and reach sizes ranging from 18 to 22mm, with good brix, early in the season.

Stephan emphasized the importance of reaching the optimal harvest brix of 17 and up, that brings with it a hint of muscat flavor and exceptional eating quality. Additionally, ARRA Honey Pop’s short growing cycle proves to hold a cost-effective advantage for growers.

The variety demonstrated its resilience to sun exposure, which is a crucial characteristic in Australia. It maintained a vibrant creamy color, rather than developing a brown/orange hue, as could be seen in other varieties under similar conditions. This characteristic, coupled with outstanding berry attachment and excellent performance in cold storage, positions ARRA Honey Pop as a versatile and reliable choice for both domestic and export markets.

Looking Ahead

The excitement among growers was evident as they recognized the great potential of ARRA Honey Pop, even on such young vines. As the vines mature and the guidelines are further adjusted to the Australian growing conditions, we anticipate even better results. This excitement materialised to many orders and interest from new growers to join the program.

A heartfelt thank-you goes out to the Alpha Fresh team and the Cirillo family, big ARRA fans, for their gracious hospitality and invaluable contributions to making this field day a resounding success!

We look forward to future gatherings and continued growth in the ARRA program in Australia.

Click below to see other articles in our newsletter:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.