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Published on August 20, 2025 in Fresh Fruit Portal

M&S launches ‘world exclusive’ Pink Blush grape

ARRA Varieties was recently featured in Fresh Fruit Portal . Click here to view the original article.

US-grown Pink Blush is described as a ‘sensory experience’ and follows the new mango grape launch earlier this month as M&S rolls out of wave of innovation in the category

M&S has launched new US-grown seedless Pink Blush grapes in what it calls a world exclusive and a potentially revolutionary variety for the grape category. 

Grown by Giumarra in the US, the grapes are described as a ‘rich, sensory experience’, with flavour perception varying from melon, blackberry and pineapple.

Retailing for £3 for 400g, Pink Blush grapes are on sale in select stores for a limited time. The launch follows months of development with partners Grapa Global, the new group formed by the Giumarra and Karniel families, with logistics provided by importers DPS.

“Exclusives like this are exactly why I love my role, bringing our customers new varieties that spark conversation, healthy debates, and more important a unique experience like no other,” said M&S buyer Ghenadie Coroi.

The news comes hot on the heels of another new grape varietal launch earlier this month, with Spanish-grown ‘Mango grapes’ also launching into limited M&S stores, as the retailer unveils a wave of late summer innovation. 

Mango grapes, grown by Moyca Grapes in Spain, are described as “golden green with a blush of sunset pink, super juicy, and packed with tropical flavour.”

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