Successful Day at the Vineyards

We had the pleasure of hosting the Israeli ARRA growers at the annual local field day, where they had the exclusive opportunity to see various ARRA varieties grown in the country. The Field Day was held in the vineyards in the Lachish region in Southern Israel, and was directed by Grapa’s R&D director, Uzi Yaron.

Uzi led the visitors to see ready-for-harvest yield, including the commercial ARRA Sugar Drop™ and ARRA Honey Pop™. The tour continued to the test block where growers could experience the early ARRA Fire Kiss™, as well as the later varieties such as ARRA Fire Crunch™, ARRA Cherry Crush™. The day was topped off with a glance at future ARRA varieties still under evaluation.

Positive impressions all around, the visitors were especially enthusiastic about the ARRA varieties’ short cycle and low labor requirements. It was great seeing the ARRA family come together and share some ARRA excitement.

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.