Early harvest in Egypt

Egypt is the earliest region benefitting from the Early Sweet™ and ARRA varieties, already witnessing a fruitful harvest. This season’s yield seems to be arriving 10 days earlier than it did last year, showcasing significant progress and impressive performance. Both fertility and berries size have surpassed last year’s, with a promising season ahead.

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Creation is our Nature – It’s Breeding Time

This time of year marks the peak of our dedicated efforts. Currently, Shachar Karniel, the ARRA Varieties breeder is working vigorously in crafting the next generation of ARRA selections. In just two months, we’ll be hosting the Early ARRA Field Days in California, focusing on the ARRA breeding project’s new generation – super early stars. This will be followed by the ARRA Field Day in August, where we’ll proudly showcase the full range of the ARRA brand.

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Let’s talk about ARRA

Although the ARRA varieties in Italy are not yet at harvest, this is a busy time for the ARRA Brand in Italy. The Macfrut Exhibition and table grape symposium ganied great local and international intrest, and many showed interest in the ARRA program. Next Stop: Fruitnet Grape Congress in Bari, Italy, on July 4th.

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ARRA Honey Pop Harvest is on the GO

In Israel YES YES, the different types of climates provide the perfect canvas for cultivating ARRA Varieties. With their advanced techniques, ARRA producers masterfully accelerate ripening, ensuring premium-quality yields that fetch top prices. The ARRA Honey Pop™ is already in harvest, a remarkable achievement made through innovative greenhouse cultivation. Delve deeper into the thriving ARRA growth in Israel.

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It’s the ARRA Show

The ARRA Varieties are making significant presence at numerous global and local fruit & veg events, captivating audiences worldwide. From Brazil to Mexico, and soon in Italy, the ARRA varieties are leaving a great impression on all who taste and behold their wonderful qualities. Come experience the varieties firsthand.

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Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.