An Early Fire Kiss - ARRA Fire Kiss™

ARRA Fire Kiss™ is generating great interest among growers and traders alike, as it offers a real alternative for Flame. Characterized by its advantageous short cycle, the ARRA Fire Kiss features a natural full red color, large sweet berries, and crunchy texture. Proved to be very fertile and grower-friendly, ARRA Fire Kiss also bears great post-harvest and shipping qualities. See below this season’s exciting harvest results in Egypt and Israel.

Egypt

Ali Shahata, ARRA Egypt Manager emphasized the high quality of this year’s ARRA Varieties, particularly the colored ones. Ali explained that this year’s weather conditions helped obtain the good coloring and size that the ARRA varieties are known for. Georgios Bitsakos, Grapa’s Head of Brand Marketing, who is currently visiting the Egyptian ARRA growers, says: “The variety offers a crispier texture, without the challenges often associated with Flame. This improvement translates to bright prospects for the future, promising a higher quality product for consumers, and next year we will be able to see Egyptian ARRA Fire Kiss™ in the markets.

The Vlei team visiting from South Africa impressed by ARRA Fire Kiss - FATA

Israel

The ARRA Fire Kiss is also cultivated in several test growing areas in Israel, featuring diverse climates and harvest times. Amichay Mugzach, the Vineyards Agronomist and Technical Manager of Vineyards at Bananot Ha Hof, reports that their ARRA Fire Kiss is grown in the northern part of the Jordan Valley, an area with a semi-arid climate, and they are planning to harvest this week. Amichay said they were impressed by the variety’s full color and optimal size, achieved without sizing applications.