ARRA California Field Days, July 2024

The Early ARRA Field Days were held at the ARRA breeding site in Bakersfield, California the week of July 9-12. New and established ARRA growers, exporters, importers, partners, and agents from around the world gathered to experience the ARRA wonders firsthand.

Following last year’s successful concept of private tailor-made tours, we continued hosting our guests in designated groups according to their region and needs, mostly accompanied by their local ARRA agent. The tours included a visit to the ARRA breeding site, followed by a tour of the commercial ARRA blocks at Giumarra Vineyards, ending at the presentation tables where guests could taste all the very early and early varieties – including new ARRA red and white selections.

We were delighted to host our annual ARRA gala dinner at the Bakersfield Country Club, where partners could enjoy discussions over fine food and wine. There’s nothing like good grapes, good wine, and above all, good company.  

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.