Let us Charm you - ARRA Mystic Charm™

ARRA Mystic Charm™ is a very early black variety, ripening with Early Sweet. Its deep natural black berries have a sweet flavor and satisfying, crunchy eating quality. The variety’s grower-friendly characteristics are due to extremely easy-growing and high-yielding vines that display very uniform shoot development, resulting in great hanging ability.

Egypt

During his recent visits to Egypt Georgios Bitsakos, Head of Brand Marketing at Grapa Varieties shares: “The black ARRA Mystic Charm variety is gaining recognition. Its early market presence and positive reception suggest a strong future for this variety as well.” It is currently grown by Agrostar, who received good feedback from the various European markets it was exported to for consumer trials.

Israel

The ARRA Mystic Charm was already harvested in the Jordan Valley Test Block. Amichay Mugzach, the Vineyards Agronomist and Technical Manager of Vineyards at Bananot HaHof reports that this early black was easy to grow and produced high-quality yield. The company has great trust in this variety and is planning to enlarge its plantation in the early growing regions, as it serves the market window for an early black.

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.