Asia Fruit Logistica returned this year to Hong Kong on the week of September 4-6. 

We had a wonderful time connecting with crucial industry leaders from the Asian market, which, thanks to their diverse tastes and increasing demand for top-quality produce, bring a new and fresh perspective each time. 

Despite the challenges posed by Typhoon Yagi, this exhibition was a good opportunity to demonstrate the beautiful grapes from California and Brazil. The many visitors who passed by, showed great interest in tasting the varieties, with ARRA Cherry Crush™ being the crowd’s favorite. This variety is admired for its intense cherry color, crunchy texture, and high brix. It truly stood out, leaving a lasting impression on our stand’s visitors.