Could there be a better way to start 2025 than at Fruit Logistica Berlin?

The key industry event provided the perfect platform to showcase the finest ARRA varieties from around the world, including Brazil, South Africa, USA and India. Attendees had the opportunity to compare the same varieties across different origins, gaining insight into their exceptional quality and adaptability.

The ARRA stand was a hub of activity, hosting meaningful meetings with producers, traders, and retailers. It was a pleasure to reconnect with long-standing partners and welcome new faces into the ARRA family. There’s something truly special about coming together over a shared passion for table grapes, and events like Fruit Logistica remind us of the strength and innovation within our industry.

The standout highlights of the event were the red stars ARRA Cherry Crush™ and ARRA Fire Crunch™, which received significant attention for their exceptional flavor, crisp texture, and vibrant color. It was clear to see their remarkable qualities firsthand, and the overwhelmingly positive feedback reinforced the varieties’ strong potential in global markets – it was truly love at first taste. 

To celebrate our collective achievements, we gathered for ARRA Happy Hour, where colleagues and partners came together to toast to our shared success.

We are grateful for the connections made, the knowledge shared, and the enthusiasm for the ARRA varieties that continues to grow year after year.