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ARRA at the Fruitnet Grape Congress

With the early grape season already underway in Italy, we had the privilege of participating in the Fruitnet Grape Congress, held in Rutigliano, Puglia, Italy.

Puglia has been a commercial center for table grapes for decades and is now becoming a hub of renewal and innovation for new varieties and growing practices. This transformation is helping to strengthen Italy’s position as a global force in table grapes

Nomi Karniel-Padan, Commercial Director at Grapa Varieties was representing the ARRA brand at the congress, alongside the AVI team and Andre Vermaak, Global Tech Support Advisor for Grapa.

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As one of the keynote speakers, Nomi delivered an engaging presentation on the new winners in varietals in a disrupted world and how ARRA genetics provides solutions for these challenges.

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At the ARRA stand, the team proudly presented a selection of ARRA varieties exported from Egypt and ARRA Sugar Drop™ from Italy. As clearly shown in the pictures, the grapes arrived showing great quality, demonstrating their travel durability. The attendees showed great excitement from both established varieties such as ARRA Passion Fire™ and new varieties such as ARRA Fire Kiss™.

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On the second day of the seminar, the attendees visited the ARRA Sugar Drop plantation of OP Guliano at Vallesana Farm, where they tasted this excellent variety straight from the vines. Marco Tempesta and Maurizio Simone, the ARRA agronomists of AVI, the exclusive territorial representative for the ARRA™ varieties and Early Sweet™ in Europe, shared their experience with growing the ARRA Sugar Drop, which is considered the leading planted ARRA variety in Italy.

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Click below to see other articles in our newsletter:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.