Published on December 5, 2023 on

Giumarra Vineyards Provides Increased Opportunities With ARRA Cherry Crush and Fire Crunch Varieties; Mimi Corsaro Details

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BAKERSFIELD, CA – Table grapes are praised for their flavor and delightful crunch all year long, and ARRA Cherry Crush and Fire Crunch are two varieties quickly building a massive fan base among consumers. I recently touched base with Giumarra Vineyards’ Mimi Corsaro to discuss a few of the advantages packed by these highly coveted table grapes.

Mimi Corsaro, Vice President of Marketing and Director of Export Sales, Giumarra Vineyards

“The ARRA Cherry Crush is elongated and crunchy and has a beautiful deep ruby color and a rich, distinctive flavor reminiscent of ripe Bing cherries,” shares Mimi, Vice President of Marketing and Director of Export Sales. “It has a naturally waxy skin that helps it hold up well in more extreme weather conditions and through the shipping and cold storage process. The ARRA Fire Crunch is one of the crunchiest grapes available on the market today, with a bright pink/red skin and a sweet and juicy interior.”

Similar to Cherry Crush, the Fire Crunch variety has also held up well through this year’s extreme climatic conditions.

“The Fire Crunch also made it through this very challenging season and seems to be rain-tolerant,” Mimi adds. “Both varieties are very prolific and have produced better-than-expected results in terms of yield and quality for a second-year crop.”

Giumarra Vineyards’ ARRA Cherry Crush and Fire Crunch are two varieties quickly building a massive fan base among consumers

Weather resistance and taste are only two of the enticing features of these table grape varieties; they also draw consumers in with their premium appearance.

“The Cherry Crush packaging is bright, fun, and really catches the consumer’s eye. Then they see the uniformly large, plump berries, and it reinforces how nice the grapes are,” Mimi notes. “When you have beautiful fruit, it really sells itself directly from the shelf. Both of these grapes will have continuous growth in the marketplace—once people try them, they definitely will want to purchase them again.”

Cherry Crush and Fire Crunch also have a host of features that directly benefit the buy-side.

“These new ARRA varieties are easy to grow, store well, ship well, and don’t have issues that plague some other older varieties, such as seed trace, astringency, or lack of firmness,” Mimi tells me. “It is wonderful to be able to offer really amazing reds to follow our early- to mid-season green standouts—ARRA Sugar Drop and ARRA Honey Pop. The ARRA Hula Pop, which is a green seedless with a luscious tropical taste, also did very well at select retailers this season and looks to become a niche favorite.”

As the grower reports, both varieties are very prolific and have produced better-than-expected results in terms of yield and quality for a second-year crop

A number of new varieties have been released from the ARRA breeding program in the past year. As Mimi shares, these developments look promising for production in California and in growing regions around the world, including some interesting high-flavor varieties.

“There is definitely a buzz amongst the grower community for these new red selections, which will ultimately be available from our grower partners year-round,” Mimi concludes.

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.