During the last week of May, a delegation made up of the Karniels, ARD, John Giumarra, President of Giumarra Vineyards, and Don Corsaro and John Corsaro, Chairman and CEO respectively of the Giumarra Companies flew down to Hermosillo in Mexico especially to visit Videxport to see their Early Sweet and ARRA™ varieties table grapes production.
30 years ago, Gilberto Salazar Junior established the Videxport company to produce the highest quality of table grapes and watermelons to the world. Today, Videxport exports its produce to the USA and Canda exclusively through Giumarra Bros.
60% of Videxport’s 2000 hectares of table grape vineyards are producing ARRA varieties and the rest are old varieties like Flame seedless, Perlette and Sugraone. Videxport produce 3 million boxes of table grapes annually. Gilberto’s loyalty to the Early Sweet and ARRA programs is unconditional and the majority of this year’s production will be made up of Early Sweet, ARRA 29 and ARRA 30.
In addition to table grape production, Videxport has 2000 hectares of watermelons which are planted throughout the year.
Grown in top quality vineyards using state of the art production techniques and equipment, the grape quality is one of the best in the market at an international level.
Victor Romero is the farm’s technical manager who follows Grapa’s Early Sweet protocol closely, expertly adapting it where necessary to suit the farm’s location and micro climate.
The Early Sweet season started on 30th April and finished in the first week of June. The color, brix and size of the Early Sweet, together with the bunches’ perfection, is the best that Shachar and Adi have seen.
In the process of replacing their Flame seedless plantation, the Salazar family are expanding the plantations of ARRA 29.
The young ARRA 29 vineyard, at the age of 14 months, looks incredibly uniform and well-managed with an average yield of one box per vine. The well-trimmed bunches with their beautiful shining red color, are grown to be one pound in weight.
For this first crop, we heartily congratulate Videxport for their devotion and perseverance to produce premium quality grapes straight from the first year.
Videxport are in the process of replacing all their Sugraone seedless grapes and have planted ARRA 30 in order to continue with white grapes immediately after the Early Sweet season is over. It appears that the ripening time of the ARRA 30 exactly matches the Videxport portfolio.
It was a real delight to see the green carpet of watermelons, grown in mass production at a specific high rate and using exclusive methods.
At peak seaon up to 150 trucks, full of Videxport’s watermelons, cross the border to USA and Canada each day. The sweetness and crunchiness makes you want to eat the whole gigantic fruit.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.