ARRA Field Day in Egypt

Our feet have barely touched the ground this month, with visits by the Grapa team to both England and Egypt. In this edition, we update you on our recent travels and bring some exciting news from India.

Egypt ARRA™ Field Day

June 11th saw the first ARRA Field Day of the summer season. Held at Technogreen’s ‘El Kata Farm’ in Egypt and hosted by Nile Fruit Company, the ARRA Field Day in Egypt brought together ARRA growers, not only from all over Egypt, but also from Italy and Spain.

ARRA Field Day in Egypt

This year, as every year, the Grapa team participated in the ARRA Field Day in Egypt to see the first ARRA varieties to ripen in the Mediterranean region. As well as visiting the commercial plantations, the team were very excited to observe for the first time, the new, very early ARRA  selections to ripen in Egypt.

ARRA FIeld Day in Egypt
Mr. Mokhles Harraz (bottom right), NFC member and owner of Agrostar, addresses the field day participants

Grapa and NFC were proud to introduce the participants to the first harvest of the new, very early selections.

ARRA Field Day in Egypt
Shachar and Technogreen's technical manager, Eng. Fayez Dowidar

The participants enjoyed the opportunity to see the encouraging ARRA selections at the ARRA Field Day in Egypt; white ARRA 9A-3+1, red ARRA 7A-40+1 and black ARRA 24A-15+3 and were very impressed with what they saw. There will be another opportunity to view these selections in California in July, where they will be presented at the early ARRA Field Day.

ARRA Field Day in Egypt
The ARRA selections were of great interest to the attendees.

ARRA 7A-40+1

The first red selection to ripen in the new, early ARRA collection; naturally ripening two weeks ahead of Flame seedless, this selection is very fertile, self-colouring, with large berries and good eating quality.

ARRA Field Day in Egypt

ARRA 9A-3+1

The first white ARRA selection to ripen in the new, early collection. It naturally ripens with Early Sweet™, is fertile with large berries and a shiny, creamy colour.  When ripe, a nice hint of muscat flavour comes through. This early selection is shot berry free and has an excellent shelf-life and transportation ability.

ARRA Field Day in Egypt

ARRA 24A-15+3

So early and delicious, this early, black selection with a very attractive shape and bunch, ripens at the same time as ARRA Sugar Drop (ARRA 30), reaching a full black colour and has excellent shelf life and storage ability. This selection is one of a trilogy of new, early blacks which ripen one week apart from each other.

ARRA Field Day in Egypt

Field day commercial varieties

The growers were inspired by the large commercial ARRA plantation at Technogreen farms, where in addition to the selections, the attendees saw first-hand, the varieties ARRA Passion Fire™ (ARRA 29), ARRA Sugar Drop™ (ARRA 30) and ARRA 24 which are produced commercially in El Katta’s vineyards.

ARRA Passion Fire™ (ARRA 29)

Already well-known in the industry, ARRA Passion Fire produced its third-year crop with great success due to Eng. Fayze Dowidar’s improvement of his culture practice, resulting in a very profitable section in the farm.

ARRA Field Day in Egypt
ARRA Field Day in Egypt

ARRA Sugar Drop™ (ARRA 30)

The fourth crop of this white variety which completes the chain after Early Sweet, filling a great nitch. Eng. Fayze developed and improved the best protocol suited for the Egyptian environment with great success.

ARRA Field Day in Egypt
Carlo Lingua of AVI, the exclusive representative for ARRA varieties in Europe (third from right), together with participants from Italy and Spain in the ARRA Sugar Drop (ARRA 30) vineyards
ARRA Field Day in Egypt
ARRA Field Day in Egypt

ARRA 24

This variety, which is as early as Early Sweet, has been grown and improved by Mokhles Harraz, owner of Agrostar and Magdy Mansour, chairman of Technogreen, to be a very successful early black to export. Its low chilling and good fertility challenges the growers to export as early as possible.

ARRA Field Day in Egypt
ARRA Field Day in Egypt
ARRA Field Day in Egypt
All over......until next year

We would like to offer our hearty thanks and appreciation to NFC for their outstanding organization of the field day and the warm hospitality they extended to all the participants.

On June 5th, the Grapa team attended the Global Grape Summit in London. This inaugural event presented us with a great opportunity to meet up with many ARRA growers from around the world.

Mimi Corsaro-Dorsey, vice president of marketing and director of export sales at Giumarra Vineyards (middle), Rafi and Nomi were on hand with a warm welcome

With over 300 participants, the summit provided an excellent platform for stakeholders from around the globe to discuss the key issues facing today’s table grape industry. Topics addressed included; successful strategies in the table grape sector, consumer and retailer demands in the modern markets and evolution of the future table grape industry. The summit included presentations from key industry players.

As Grapa’s marketing director, Nomi Karniel, relates, “From my point of view, the summit was both interesting and important. The presentations on new varieties from the growers and breeders perspectives and a retailer’s presentation on ‘from the vine to the shelf’ were of particular relevance to us as table grape variety breeders.”

ARRA Sugar Drop™ (ARRA 30), fresh from the vines in Egypt, was presented by the Grape team at the summit and at the Jupiter Marketing stand at the London Fresh Produce Show the following day.

Jupiter Marketing's managing director, Mark Tweddle and senior manager, Yvonne Tweddle together with Nomi, Rafi and some impressive ARRA Sugar Drop™ (ARRA 30)

India - Full of Eastern Promise

ARRA Sugar Drop™ (ARRA 30), fresh from the vines in Egypt, was presented by the Grape team at the summit and at the Jupiter Marketing stand at the London Fresh Produce Show the following day.

Have you heard?

New, very early white, red and black varieties will be presented at the upcoming July ARRA Field Day.

Among the varieties to be presented are:

Don’t miss this opportunity to see and taste these promising new varieties.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.