Petrolina edition, NL #303

This week, we report the present and bright future of the ARRA™ Varieties in Petrolina, Brazil. The São Francisco Valley is leading the way in the cultivation of grapes in tropical conditions and it’s one of the few regions in the world with 2 harvests per year. Today we bring you the established ARRA Varieties as well as new ARRA selections bearing characteristics that will meet the demands of the producers and the market. 

Petrolina, Brazil

ARRA Sweeties™ (ARRA 15)

The Queen, ARRA 15, continues to hold the crown. Despite the challenging first semester, the  new season is back on track and everything is going according to plans. The growers in Petrolina are currently working on finishing their second semester’s export to the European market and are very happy with the results.

ARRA Sweeties on the shelf in Petrolina
Packed and ready to go ARRA Sweeties™ produced by Iolanda Weis Naressi (Coopexvale).
ARRA 15 vineyards in Petrolina.
ARRA 15 from Coana and from Maria Alice Pereira Gomes' (Coopexvale). Both crops look impressive.


Mr. Paulo Massato Sasaki from Coana produced the most beautiful, ARRA 34 I have ever seen”. Exclaimed Russaika Nascimento, ARRA Agronomist in Brazil describing this season’s harvest. Russaika adds: “I think that from the photos anyone can clearly see how wonderful this crop is, simply perfect.”
ARRA 34 as a white mid-season variety is definitely one of a kind due to its berry shape and size, its fresh eating quality, shiny color, and ease of growing.

ARRA 34 in Petrolina
ARRA 34 pictures from Paulo Massato Sasaki's fields.
ARRA 34 Bunch, Petrolina
Russaika holding a bunch of ARRA 34. She says she loves it!

Russaika adds: “Along with Mr. Sasaki from Coana, Mr. Antonio Pereira from Coopexvale also produced a great crop in his fields which was especially excellent considering this was the first year production. Reporting even more success from Coopexvale, Mr. Diego Arbusti’s ARRA 34 exceeded all expectations with an even better quality crop than the previous season.

ARRA 34 first year production in Petrolina
ARRA 34 in its first year of production in Antonio Pereira's farm
ARRA 34 Harvest in Petrolina Brazil
ARRA 34 harvested by Diego Arbusti. Well done to the Brazilian growers for their revolutionary ecological carrier bags as seen in the above picture.

ARRA 33-31+7

ARRA 33-31+7, a red mid-season selection, is indeed a great option for Brazilian growers. It is easy to produce, and it reaches a great color naturally in different climate conditions. Mr. Alvaro Solano from Coopexvale, as seen in the below pictures, has packed mixed punnets of the ARRA 33-31+7 with ARRA Sweeties™ (ARRA 15), a true match made in heaven. Uniquely grown in Brazil, the growers are currently focusing on this variety due to its incredible performances in rainy tropical climates.

ARRA 33-31+7 in Petrolina
ARRA 33-31+7 of Mr. Alvaro Solano.

Special Fruit’s field manager, Hemerson Rodrigues, informed us that more than 95% of the production packed is Class 1. Clearly, we can see how well this selection adapted to the Brazilian environment.

ARRA 33-31+7 in Special Fruit's fields.
Beautiful ARRA 33-31+7 with its eye-catching color.

ARRA Mystic Dream™ (ARRA 32)

Another very successful season for Frutos do Sol. Experts in growing ARRA 32, they achieved great results. With large, sweet and crunchy berries, this unique late black variety is the hit of the season.

ARRA 32 in Frutos do Sol farm.

ARRA 28-85+2

The new arrival of the season, ARRA 28-85+2 is planted in Agrivale in an evaluation test block, it is already performing very well with its elongated attractive berries and its slight muscat flavor.

The Brazilian ARRA team reported to us: “This variety is still under evaluation and we are working to understand how to optimally adapt it to the Brazilian climate. This is our third pruning cycle and every year, thanks to protocol management, we can see better and better results. This season the grapes look very promising, which means we are on the right path”.

ARRA 28-85+2 at Agrivale.

ARRA 94B-35+4

The Jackpot of the season! Sweet, crunchy and large elongated berries with excellent acid-sugar balance and a shining deep red color, ARRA 94B-35+4 is one of the most promising among the new red ARRA selections. Currently under evaluation in Brazil, we can find it in Ibatuba farm (Coopexvale).

ARRA 94B-35+4 at Ibatuba.

Russaika says: “We are very optimistic about this variety, the results that we have seen so far are extremely good and we keep on learning. With the current results we are highly confident and we look forward to the next season in order to increase the plantation and to continue the evaluation of this selection”.

Another great match: ARRA 94B-35+4 & ARRA 15 mixed punnets packed by Ibatuba.
Left to rigth: Patrícia Leão, Ibatuba Farm Manager, Arthur Grimaldi Farm Owner, Estácio Cohim Farm Owner and Augusto Prado, ARRA Agronomist.

Finally, after years of experimenting with the new ARRA selections and researching for the most adaptable varieties for the unique Brazilian environment, we can finally say that we are on the right direction and we are providing an answer to the ARRA growers in need of extending their current plantation.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.