As we pause to reflect on the incredible journey of 2023, I am filled with immense pride in the progress and development of the ARRA varieties. Each one of you has played a crucial role in this success, and it is a testament to the hard work, dedication, and passion that defines the ARRA family.
This year marked a significant breakthrough with the ARRA varieties. Hilary, the first tropical storm to hit the West Coast in over eight decades, severely impacted the California table grape growers during their peak season. In a world grappling with climate change and extreme weather conditions, the ARRA varieties proudly offer a solution to benefit growers and minimize the risks they face.
The ARRA varieties have not only captured the international stage but have flourished. We have created high demand for many new releases and improved production quality in many of our existing varieties with the help of our agents and technical teams worldwide. This year, the spotlight was on our red varieties, creating a buzz and generating demand, particularly in regions lacking successful red solutions. As farmers ourselves, we understand the economic challenges our growers face, and Grapa remains steadfast in its commitment to providing table grape varieties that ease their burdens.
As we step into 2024, our confidence is higher than ever. The synergy within the ARRA family, encompassing vision and the array of the ARRA varieties are aligned to bring high-quality table grapes that meet the market demands and needs. The ARRA breeding program, equipped with a repertoire of top-notch varieties, stands stronger and more resilient than ever.
Driven by unwavering determination, foresight, and a commitment to innovation, we look forward to a bright and full future ahead. Together, we are ready for the exciting journey that 2024 promises.
Thank you for your hard work, dedication, and passion. Here’s to GRAPE things ahead!
It’s evident that 2023 has been marked by significant achievements and milestones. We’re excited to keep you in the loop with the noteworthy news and firsts of the year.
Just a few days ago ARRA Honey Pop™ from Namibia arrived in Europe, this was the importer’s first encounter with this variety and it was a delightful surprise for him.
Watch this video to see the importer’s impressions of this promising variety.
With over 14 years of experience in the fresh produce industry, Georgios is a passionate advocate for the ARRA varieties and is dedicated to elevating our profile in the global market. In just a short time since he joined the team in summer 2023, as Head of Brand Marketing, his impactful presence has brought a fresh perspective to the Grapa team.
Stephan Nel, the fresh face spearheading Grapa's support for ARRA growers in Australia. With his wealth of experience in table grapes and specifically with ARRA varieties in South Africa, Stephan is providing dedicated, personalized technical assistance to drive the success of the newest ARRA generation in Australia's grape industry.
This year, H&B Asia joined the ARRA World, as our representative in South Korea, fortifying ARRA varieties' expansion in Asia alongside India, China, and Japan, marking a significant stride in our regional growth. The company promotes new varieties with a focus on planting and distribution of fresh produce. H&B Asia are committed to implementing sustainable new technologies throughout the entire value chain from breeder to grower to consumer.
This year marked a significant expansion in our global nursery network, licensing new esteemed facilities in South Africa (African Nurseries) and Australia (Tandem Nurseries and Grafting), including the licensing of the first Nursery for ARRA varieties in New Zealand (Park Rd Nursery). Our commitment to extending these licensed nurseries emphasizes our dedication to meeting diverse growers' needs worldwide, fostering innovation, and cultivating a cohesive community dedicated to agricultural excellence.
The year of the ARRA Red Factor
2023 has shone a spotlight on the striking ARRA Red Factor, revealing it as far more than a mere campaign. This line of red varieties stands tall as a game-changer within the industry. Let’s take a captivating dive into each of these remarkable varieties, uncovering their individual brilliance, by clicking below:
Wow, what a year it’s been! We’ve been capturing some unforgettable moments on film, giving you a glimpse into the incredible ARRA experience.
Among the countless snippets we’ve shared, we’ve handpicked three favorites that truly stand out. Take a look and let us know which one steals your heart! Your choice could be crowned the ARRA best video of 2023.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.