It's time to Honey Pop - ARRA Honey Pop™

The earliest new generation white variety in the world, ARRA Honey Pop™, is already entering its second year of commercial production in Egypt, USA, RSA, and Mexico, while Australia is producing it for the first year. The splendid results speak for themselves as there is a very high demand for plantations amongst both new and current ARRA growers with positive feedback from marketplaces. Join us on a tour of the current harvest sites around the Northern Hemisphere.

Egypt

The Egyptian ARRA Honey Pop has created great interest, due to its early ripening and grower-friendly features, alongside its crispy texture and delightful taste. “The harvest started on May 27, about 5 days after Early Sweet on the same farm”, mentions Ali Shahata, ARRA Egypt Manager. Ali notes that ARRA Honey Pop is reaching great quality with 20-30% less production costs, proving its significant economic efficiency, in addition to its ultimate early market window, with no other new generation white competitors. Georgios Bitsakos, Head of Brand Marketing at Grapa Varieties says: “This variety’s unique combination of quality and economic efficiency makes it stand out in the early grape market.”

Israel

ARRA Honey Pop is cultivated in several growing areas in Israel, featuring diverse climates and harvest times. Amichay Mugzach, the Vineyards Agronomist and Technical Manager of Vineyards at Bananot Ha Hof is one of the Israeli-producing companies also growing ARRA Honey Pop. Amichay reports that they achieved good fruit size, making it a high-quality and competitive variety.

ARRA Honey Pop - Bananot HaHof agricultural company

Mexico

The Mexican ARRA Honey Pop has been grown in Sonora for two years, ripening earlier this year. Victor Romero, Videxport’s Technical Manager, reports it has made a good impression. He highlights the crunchy texture, and sweet taste, ripening in Sonora at the end of May with very high quality. The pictures show great results, already anticipated by the US Market.