This week, we bring you updates fresh from the vineyards of the northern hemisphere where the season is well underway.

Bella Uva

On July 23rd, AVI, the territorial ARRA™ representative in Europe, held an ARRA field day in the region of Puglia in Southern Italy. Organized by AVI, the field day was attended by Puglian agronomists, traders and producers and by Barbera International, together with their forty producers from Sicily. 

ARRA Sugar Drop
ARRA Sugar Drop

The participants toured the beautiful ARRA Sugar Drop™ (ARRA 30) vineyards in the Puglia region. As AVI agronomist, Maurizio Simone explains, “During the field visits, particular attention was given to ARRA Sugar Drop (ARRA 30), a variety that already in 2019, under AVI, counts over forty-five hectares in production. This area will double in 2020. Many say that the ARRA Sugar Drop (ARRA 30), having a similar production schedule, can become a substitute for Victoria grapes.”

ARRA Sugar Drop
The AVI team and field day participants

From vine to shelf

ARRA Sugar Drop
ARRA Sugar Drop™ (ARRA 30)

AVI general manager, Carlo Lingua, sums up the future of the ARRA varieties in Europe as follows, “The growth trend in the markets is for premium quality grapes, while the standard quality grapes are frequently over-supplied. As the market requires more and more quality grapes, especially seedless grapes, the entire ARRA™ catalogue of varieties is positioning itself very well on the market due to the varieties’ great characteristics such as high brix, crunchiness and productivity.”

Spanish Organic

Haciendas Bio, one of Europe’s leading organic fruit producers, are seeing an excellent season with their ARRA Passion Fire™ (ARRA 29) and ARRA Sugar Drop™ (ARRA 30).
Haciendas’ R&D Manager, Alberto Samperio and the technical team are continuing to show improved performance each year due to their dedication and expertise.
Haciendas Bio utilize biodynamic methods to create biological ‘highways’ to unite the ecosystems that farms can divide. 

To learn more about biodynamic agriculture, please click here.

ARRA Sugar Drop
ARRA Sugar Drop
Organic ARRA Sugar Drop (ARRA 30)

Big and beautiful

As well as showing excellent results in Italy and Spain, ARRA Sugar Drop (ARRA 30) is proving to be a big hit in Israel, judging by Tali Grapes ARRA grower, Uzi Yaron’s great harvest. As Uzi remarks, “Although new to the region, the ARRA Sugar Drop (ARRA 30) is already making a great impression. Its impressive size and attractive colour are a big draw for the buyers who return day after day to purchase more of this variety.” 

ARRA Sugar Drop
ARRA Sugar Drop
ARRA Sugar Drop
ARRA Sugar Drop

ARRA Sugar Drop™ ripens just ahead of Sugraone.

To read more about ARRA Sugar Drop, please click here.

There's a first time for everything

In July, Nile Fruit Company held the first field day for ARRA Sweeties™ (ARRA 15) in Egypt. The interest in organizing such an event was driven by the success of the Egyptian growers in producing ARRA Sweeties (ARRA 15).
The field day took place at AMZA Farm, courtesy of owner Mr.Ahmed Abdel Razek, who, even though he was very busy with the harvest, kindly organized and hosted the event.

The field day provided an ideal opportunity for the growers to share their experiences of growing ARRA Sweeties (ARRA 15) and for growers who are not yet cultivating ARRA Sweeties (ARRA 15) to learn about this excellent variety.

Seeing is believing

As can be seen in the pictures below, the ARRA Sweeties (ARRA 15) growers are producing excellent results in Egypt:

Alboustaniah for Agricultural Development - Blue Nile

Ready for harvest, Blue Nile's ARRA Sweeties (ARRA 15)

Al Wady for Agricultural Development and Land Reclamation - Daltex

The abundant ARRA Sweeties (ARRA 15) of Daltex

Fayed Agricultural Development Company - FATA

FATA’s ARRA Sweeties™ (ARRA 15) season has proved to be excellent this year. As Mr Hamdy Fayed, FATA’s managing director relates, “We are extremely happy with our ARRA Sweeties harvest which has resulted in great yield, quality and prices. The demand this year has been huge and because of this, we have only exported ARRA Sweeties to Marks & Spencer in the UK and to major supermarket chains in South Africa. Marks & Spencer are very happy with the ARRA Sweeties they have received. The supplies to South Africa will be arriving later this week.
In 2020, we are going to expand our production of ARRA Sweeties (ARRA 15) to ensure that supply meets the growing demands for this popular variety.”

FATA's ARRA Sweeties (ARRA 15) are already on supermarket shelves in the UK

See you soon!

The August ARRA field days are almost here and we can’t wait to meet and catch up with all our readers who will be attending.
For those of you who won’t be in Bakersfield this week, don’t worry – we will feature the highlights of these special days in a future newsletter edition.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.