ARRA takes Fruitnet Grape Congress

Demonstrating a notable presence at the Fruitnet Grape Congress that took place in Puglia, Italy, Nomi Karniel-Padan, Commercial Director at Grapa, presented the resilience of the ARRA varieties. Nomi, along with the AVI team and Andre Vermaak, Global Tech Support Advisor for Grapa, were delighted to meet and welcome new and longtime members of the ARRA family.

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Israel Field Day

We had the pleasure of hosting the Israeli ARRA growers at the annual local field day, where they had the exclusive opportunity to see various ARRA varieties grown in the country. The Field Day was held in the vineyards in the Lachish region in Southern Israel, and was directed by Grapa’s R&D director, Uzi Yaron.

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Mystic Ecuador

Karl Conrads, Grapasa Founder & CEO, visited the tropical grape production center in Zapotillo, Ecuador to meet with Juan Eduardo Burneo, Managing Director at Agricola Industrial Zapotillo. Juan shared details about the harvest preparations for ARRA Mystic Dream™. Read more to learn about the variety’s success in Ecuador.

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California awaits the Field Days

This is the week we’ve been waiting for – the Early ARRA Field Day is on! The Grapa team has gathered at the ARRA breeding site in Bakersfield, California, and is busy preparing to welcome the ARRA guests from around the world. Join us for an exclusive sneak peek of the current preparations.

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It’s an ARRA Sugar Drop™ Harvest

In Israel, the early ARRA harvest continues, currently harvesting the ARRA Honey Pop™ & ARRA Sugar Drop™. Explore its exciting results in this update piece, showing impressive yield in an open vineyard and in a green-house.

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Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.