As an early region, Egypt has focused mainly in growing early varieties, serving its optimal market window. Egyptian growers have wisely decided to also invest in growing later ripening varieties that will prolong their harvest capacity, such as ARRA Sweeties™ currently at harvest. Read more to expolre some sweet Egyptian updates.
The Moroccan ARRA harvest is currently at its peak, having just completed the ARRA Sugar Drop™ harvest. Meanwhile, the ARRA Passion Fire™ harvest is underway, with growers expressing their satisfaction with both yield and the overall season.
This established early red variety boasts a beautiful, natural, full red colour. Its large, crunchy berries offer a fantastic eating quality. Its noteworthy productivity, extraordinary hanging ability, shipping durability and shelf life, make it a choice early red. We are excited to share news from its harvest in Egypt and Morrocco.
An early white, fertile variety, characterized by very large, naturally loose bunches. It is known for its appealing, elongated, light creamy colour berries with a delightful crunch and sweet flavor, and a thin skin that seamlessly melts away. It is popular among many growers seeking an early, high-producing white variety, optimal for short travel. The variety has drawn significant interest, giving a sweet, early contribution to the ARRA collection.
A very early black, ripening with Early Sweet, with deep natural full black berries, a sweet flavor and satisfying, crunchy eating quality. Its intense charm holds a promising future in Egypt and Israel, where it is already after harvest.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.