A very early red variety, ripening with Flame time, is characterized by its advantageous short cycle, the ARRA Fire Kiss features a natural full red color, large sweet berries, and crunchy texture. Proved to be very fertile and grower-friendly, the ARRA Fire Kiss also bears great post-harvest and shipping qualities. The first results in Egypt and Israel are promising for a bright red future ahead.
The earliest new generation white variety in the world, ARRA Honey Pop is already entering its second year of commercial production in Egypt, USA, RSA, Australia and Mexico. The results speak for themselves as there is a very high demand for plantations amongst both new and current ARRA growers with positive feedback from marketplaces. Lets explore its current harvest around the Northern Hemisphere.
Egypt is the earliest region benefitting from the Early Sweet™ and ARRA varieties, already witnessing a fruitful harvest. This season’s yield seems to be arriving 10 days earlier than it did last year, showcasing significant progress and impressive performance. Both fertility and berries size have surpassed last year’s, with a promising season ahead.
This time of year marks the peak of our dedicated efforts. Currently, Shachar Karniel, the ARRA Varieties breeder is working vigorously in crafting the next generation of ARRA selections. In just two months, we’ll be hosting the Early ARRA Field Days in California, focusing on the ARRA breeding project’s new generation – super early stars. This will be followed by the ARRA Field Day in August, where we’ll proudly showcase the full range of the ARRA brand.
Although the ARRA varieties in Italy are not yet at harvest, this is a busy time for the ARRA Brand in Italy. The Macfrut Exhibition and table grape symposium ganied great local and international intrest, and many showed interest in the ARRA program. Next Stop: Fruitnet Grape Congress in Bari, Italy, on July 4th.
Don’t miss out on these other newsletters:
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.