ARRA Field Days: California August 2023

On the week of August 21-26 our valued visitors from all over the world were guided in small groups by the ARRA territorial representatives, ensuring a focused and tailor-made experience of the full ARRA range. Among the varieties showcased, the ARRA Red Factor line took center stage, along with the captivating new flavour variety line.

The festive dinner marked 30 years of table grape breeding led by Shachar Karniel and a special video was produced to commemorate it, thanks to the Lucentlands Media team.

This memorable week, in the aftermath of tropical storm Hilary, provided a special opportunity to see first hand the ARRA varieties’ resistance and resilience to extreme and changing global climate.

We were happy to see new and familiar faces join us for this memorable week.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.