Fruit Attraction, São Paulo 2024

Grapa had the pleasure of taking part in the first-ever Fruit Attraction in São Paulo Brazil, showcasing the diversity of Brazilian fruits. The fair brought together producers, experts, and enthusiasts globally, emphasizing Brazil’s role as a key player in fruit production. Brazil is recognized as a leading fruit producer on a global scale, offering a wide range of fruits from different regions of the country.

Table grape production in Brazil, primarily concentrated in the Sao Francisco Valley, has experienced significant growth over the past decade. The local industry faces challenges due to the tropical conditions exposing the bunches to large quantities of rainfall. On the other hand, this tropical setting allows to grow 2 annual cycles with great flexibility in terms of harvest timing. The ARRA program has been a game changer in the local industry, greatly impacting the table grape production, supply and demand.

At the ARRA stand, the Grapa Brazil team alongside Vered Karniel, Finance Director at Grapa Varieties, proudly showcased the finest ARRA varieties, grown in and around Petrolina Brazil.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.