Fruit Attraction, Madrid 2023

As part of the Grapa’s yearly global exhibition tour, the Grapa team returned earlier this month from three very busy and fruitful days at Fruit Attraction 2023.

The team was proud to showcase the finest ARRA Varieties from all over the world: from California, after Tropical storm Hillary, from Greece, after the untimely rainfalls, as well as from Brazil and Italy. It was quite an “international bunch” of ARRA Sweeties™, ARRA Cherry Crush™, the shining red ARRA Fire Crunch, the late black ARRA Mystic Dream™ as well as the beautiful early ARRA Sugar Drop. All the grapes received an incredibly positive welcome. Their resilience to adverse weather conditions and exceptional quality left a lasting impression and was the focus of the many visitors at the stand.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.