ARRA Field Days: California July 2023

On the week of July 11-14, guests gathered under the fruitful vines at the breeding site and Giumarra Vineyards in Bakersfield to get a very early and early peek at some of the ARRA varieties. This year’s field day concept was a big and refreshing change from previous years. The event was spread over a whole week, allowing for small, tailor-made tours catered to each language and region. Each attendee had a chance to learn about their region’s growing conditions and specific market demands. The atmosphere was high as ARRA partners and potential licensees gathered from all over the world and mingled throughout the week. Languages from all corners of the world could be heard across the rows.

We were happy to see familiar faces join us again, and hope to see new and returning friends join us at the next ARRA Field Days in August.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.