ARRA Mystic Dream™ was the subject of the third and latest webinar held by Grapa. The webinar presented the exceptional qualities and characteristics of this variety and showcased the production in Italy and Greece just before the beginning of the harvest season.
Shachar Karniel, ARRA Varieties’ Breeder and Nomi Karniel-Padan the Commercial Director of Grapa welcomed two special guests to attend as speakers, Mark Tweddle, CEO & Joint MD at Jupiter Group and Carlo Lingua, CEO at AVI s.r.l.
Jupiter is the master license holders for ARRA™ varieties in Greece & India and AVI s.r.l. is the exclusive territorial representative for the ARRA™ varieties and for Early Sweet™ in Europe. Mark and Carlo shared their third year of experience in marketing and growing ARRA Mystic Dream ™ with the attendees.
Mark stated: “Nowadays, the market share of black varieties is slightly increasing due to consumer preferences and ARRA Mystic Dream is a variety that will definitely influence the rising of the demand for black grapes”.
We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry flavour and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry.
ARRA CHERRY CRUSH™ literally has it all!
In short: THE ULTIMATE RED.
This established early red variety boasts a beautiful, natural, full red colour. It’s large, crunchy berries offer a fantastic eating quality. Good productivity, extraordinary hanging ability, shipping durability and shelf life, make it a choice early red.
The earliest existing red variety in the market ripens naturally 4-5 days before Flame. The advantageous short cycle, natural full red colour, together with large, sweet, crunchy berries make this a perfect Flame replacement. ARRA Fire Kiss has proven to be very fertile and grower friendly, as well as bearing great post-harvest and shipping qualities.