WEBINAR ARRA MYSTIC DREAM™
ARRA Mystic Dream™ was the subject of the third and latest webinar held by Grapa. The webinar presented the exceptional qualities and characteristics of this variety and showcased the production in Italy and Greece just before the beginning of the harvest season.
Shachar Karniel, ARRA Varieties’ Breeder and Nomi Karniel-Padan the Commercial Director of Grapa welcomed two special guests to attend as speakers, Mark Tweddle, CEO & Joint MD at Jupiter Group and Carlo Lingua, CEO at AVI s.r.l.
Jupiter is the master license holders for ARRA™ varieties in Greece & India and AVI s.r.l. is the exclusive territorial representative for the ARRA™ varieties and for Early Sweet™ in Europe. Mark and Carlo shared their third year of experience in marketing and growing ARRA Mystic Dream ™ with the attendees.
Mark stated: “Nowadays, the market share of black varieties is slightly increasing due to consumer preferences and ARRA Mystic Dream is a variety that will definitely influence the rising of the demand for black grapes”.