ARRA Mystic Dream™ was the subject of the third and latest webinar held by Grapa. The webinar presented the exceptional qualities and characteristics of this variety and showcased the production in Italy and Greece just before the beginning of the harvest season.

Shachar Karniel, ARRA Varieties’ Breeder and Nomi Karniel-Padan the Commercial Director of Grapa welcomed two special guests to attend as speakers, Mark Tweddle, CEO & Joint MD at Jupiter Group and Carlo Lingua, CEO at AVI s.r.l.

Jupiter is the master license holders for ARRA™ varieties in Greece & India and AVI s.r.l. is the exclusive territorial representative for the ARRA™ varieties and for Early Sweet™ in Europe. Mark and Carlo shared their third year of experience in marketing and growing ARRA Mystic Dream ™ with the attendees.

Mark stated: “Nowadays, the market share of black varieties is slightly increasing due to consumer preferences and ARRA Mystic Dream is a variety that will definitely influence the rising of the demand for black grapes”.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.