Fruit Logistica, Berlin 2024

The year is off to a great start as the Grapa team returned from a productive experience at Berlin Fruit Logistica 2024.

The team spent three busy days meeting with many new and familiar faces, discussing the future of ARRA varieties, as well as developing and strengthening our global network.

At the Grapa stand, we proudly showcased the finest ARRA varieties from diverse regions worldwide, including India, South Africa, USA, and Brazil. The ARRA Red Factor line took center stage, with ARRA Fire Crunch™ and ARRA Cherry Crush™ receiving exceptional feedback from hundreds of intrigued visitors.

Mixing business and pleasure, we hosted a festive Happy Hour with AVI (the exclusive territorial representatives for ARRA Varieties in Europe) which provided an opportunity for fruitful collaboration.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.