Fruit Attraction Madrid: 2021

After 2 long years without being able to meet our partners, producers and colleagues in person, we were very happy to attend Fruit Attraction, Madrid.

The Grapa team was delighted to present the ARRA™ varieties such as ARRA Sweeties™ and ARRA Mystic Dream™ from Italy, as well as promising new selections shipped directly from the breeding site in California. The team was very pleased to spend 3 days at the Fruit Attraction exhibition. As Nomi Karniel Padan summarizes, “It was a great pleasure to meet people that we could only see via Zoom, as well as to have the opportunity, once again, to create new connections face to face. It was also very encouraging to see participants arriving from South Africa, South America, North Africa and Gulf countries. Great to be connected again!”.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.