Fruit Attraction Madrid: 2021

After 2 long years without being able to meet our partners, producers and colleagues in person, we were very happy to attend Fruit Attraction, Madrid.

The Grapa team was delighted to present the ARRA™ varieties such as ARRA Sweeties™ and ARRA Mystic Dream™ from Italy, as well as promising new selections shipped directly from the breeding site in California. The team was very pleased to spend 3 days at the Fruit Attraction exhibition. As Nomi Karniel Padan summarizes, “It was a great pleasure to meet people that we could only see via Zoom, as well as to have the opportunity, once again, to create new connections face to face. It was also very encouraging to see participants arriving from South Africa, South America, North Africa and Gulf countries. Great to be connected again!”.

Check out our other recent events below: