Grapa held their first webinar exclusively for traders and retailers before the start of the season in the Northern Hemisphere. The webinar presented the variety’s characteristics and highlighted the optimal conditions required in the exportation, importation and sale of ARRA Passion Fire™. Mimi Corsaro, Vice President Marketing & Director Export Sales and Randy Giumarra Vice President Sales, both from Giumarra Vineyards Corporation, shared their experience of marketing ARRA Passion Fire™ in the USA and in the Far Eastern markets.