Grapa held their first webinar exclusively for traders and retailers before the start of the season in the Northern Hemisphere. The webinar presented the variety’s characteristics and highlighted the optimal conditions required in the exportation, importation and sale of ARRA Passion Fire™. Mimi Corsaro, Vice President Marketing & Director Export Sales and Randy Giumarra Vice President Sales, both from Giumarra Vineyards Corporation, shared their experience of marketing ARRA Passion Fire™ in the USA and in the Far Eastern markets.
We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry flavour and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry.
ARRA CHERRY CRUSH™ literally has it all!
In short: THE ULTIMATE RED.
This established early red variety boasts a beautiful, natural, full red colour. It’s large, crunchy berries offer a fantastic eating quality. Good productivity, extraordinary hanging ability, shipping durability and shelf life, make it a choice early red.
The earliest existing red variety in the market ripens naturally 4-5 days before Flame. The advantageous short cycle, natural full red colour, together with large, sweet, crunchy berries make this a perfect Flame replacement. ARRA Fire Kiss has proven to be very fertile and grower friendly, as well as bearing great post-harvest and shipping qualities.