10 Years of ARRA in Brazil

On Saturday 19th of November the Grapa team in Brazil, held an incredibly well-organized full-day event in order to celebrate 10 years of ARRA Varieties in Brazil. 
The Grapa Team accompanied by Karl Conrads, ARRA Varieties Agent in South America, traveled all the way to Brazil  to partake in the festivities.

The day kicked off with a seminar, held exclusively for the Brazilian licensed ARRA Growers and technical teams. The event gathered more than 270 people and was followed by the 10th anniversary party of the ARRA Varieties in Brazil.

The celebrations continued in style during the evening. All the participants sat over a good dinner and some good music. 
The Grapa Brazil Team took care of every small detail and organized a very blissful and superior event. 

Check out our other recent events below:

The ARRA Field Days in California made a very successful come back in 2022.  After a forced 2-year hiatus due to Covid travel and gathering restrictions we were thrilled to be able to present the newest very early and early ARRA selections at the July field day and the mid, mid-late and late varieties in August. 

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.