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ARRA California Field Days, August 2025

From 18 to 22 August 2025, the heart of California’s vineyards became the stage for ARRA Field Days 2025, where growers, partners, and industry leaders gathered to experience the future of table grapes.

Throughout the week, visitors explored the full spectrum of ARRA™ varieties, from vines heavy with fruit to perfectly preserved bunches in cold storage. Each stop on the tours showcased the hallmarks of Grapa’s genetics: exceptional quality, resilience, and a strong commercial edge designed to meet the needs of growers and markets worldwide.

Expert-led tours provided in-depth insights into vineyard performance, post-harvest results, and the breeding innovations driving the ARRA program. Beyond technical discussions, the event highlighted global collaboration and the shared passion that fuels ARRA’s success story.

As the curtains close on this year’s edition, one message stands out: the future of table grapes is here, and it grows with ARRA.

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Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.