Asia Fruit Logistica 2025 in Hong Kong was filled with lively conversations that reflected the diversity and momentum of the Asian fresh produce market. Partners from across the region shared perspectives shaped by evolving consumer preferences and a growing appetite for top quality grapes.

The exhibition offered a clear stage to present Grapa Varieties fruit from California and Brazil. Tastings at our stand drew steady attention, with visitors exploring flavor, crunch and aroma while discussing logistics, shelf life, and retail presentation.

ARRA Cherry Crush™ emerged as the clear favorite. The variety impressed with its intense cherry color, crisp texture, and high brix that delivers a memorable bite. Feedback highlighted its visual impact on the shelf and its ability to maintain eating quality through the journey to market.

Alongside Cherry Crush, guests revisited other Grapa selections that support reliable programs. The focus remained on lines that combine field performance with postharvest strength and a consistent consumer experience.