This year’s Fruit Attraction exhibition was vibrant and full of energy, marking the close of the Northern Hemisphere’s table grape season and setting the stage for the upcoming harvests in Southern Africa and South America.

Our stand welcomed visitors eager to explore and compare Grapa Varieties across different origins. It was especially rewarding to see the ARRA Cherry Crush™ presented from four different parts of the world, California, Brazil, Greece, and Italy, highlighting both its global reach and consistent quality. The ARRA Mystic Dream™ from California, Greece, and Italy demonstrated its remarkable potential as a late-season variety, while the ARRA Fire Crunch™ impressed with its great taste and beautiful color.

We held numerous international meetings with producers, marketers, and retailers. A highlight was watching marketers introduce retailers and growers to the opportunities within the Grapa portfolio, reinforcing the strong collaborations that drive our industry. Beyond business, reconnecting with long-time partners and meeting new faces made this year’s exhibition truly rewarding.

Madrid Fruit Attraction is becoming one of the most important global events for the fruit industry, and 2025 proved once again to be more than an exhibition, it was a celebration of innovation, collaboration, and our shared passion for table grapes, with Madrid’s vibrant setting providing the perfect stage.