On July 14th 2022, we held our ARRA Field Day at the ARD breeding programme site in Bakersfield, California.
It was a great pleasure to finally be reunited, in person, after the pandemic. Over 60 visitors, from many countries, gathered to see the commercial as well as future leading very early and early ARRA table grape varieties.
The attendees were divided into 3 groups, guided, in Spanish by Karl Conrads, ARRA Agent in South America, Uzi Yaron, Grapa R&D Director and Shachar. Throughout the field day the guests enjoyed the chance to see and taste the leading very early and early ARRA varieties.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.