ARRA Field Days August California: Mid, Mid-Late and Late Varieties

Growers, traders and retailers worldwide enjoyed their experience at the ARRA Field Days. Numerous participants from across the globe, convened in Bakersfield, CA,  to attend the annual field days event from August 22- 23.
The August ARRA Field Days gave the participants the opportunity to see, taste, and evaluate the newest mid to late ARRA varieties directly from the vine. It also provided a valuable forum for growers to network, compare techniques, and learn about updated growing technologies.

The attendees that could not attend the July Field Day were also able to enjoy and evaluate the very early and early varieties from the cold storage facilities.
The very early and early white ARRA Honey Pop™, ARRA Sugar Drop™ and the red ARD 42, harvested before Flame, were available to be tasted . 
The above varieties were harvested in mid July and this was a good chance to actually see how well they held post-harvest. ARRA Honey Pop, that already proved its good shelf life, looked especially good and maintained its full flavor. 

Among the varieties showcased ARD 36 caught the eyes of the participants. This unique, mid-season selection bears sweetness, crunchiness and a striking color. Its eating qualities create a truly exceptional experience. ARD 36 is newly grown commercially in Brazil and will soon be available in other countries as well.  



Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.