ARRA California Field Days, July 2025

This July, the ARRA California Field Days welcomed partners from around the world to our breeding site in Bakersfield for guided vineyard tours of our earliest and most promising ARRA varieties. Continuing with our tailor-made tour format, guests were guided by their local Grapa representatives. Visitors experienced firsthand the performance of new and established selections, including the standout Earliest ARRA Trio, noted for its exceptional quality and very-early ripening.

The Field Days events continued with our annual Gala Dinner, hosted at the Bakersfield Country Club. This elegant evening served as both a celebration of our shared achievements and an opportunity for our partners to connect in a more relaxed setting. 

This year’s event was particularly meaningful as we unveiled Grapa Global, a unified identity that brings together our breeding, IP, management, and commercialization under one global vision. Alongside this evolution, we introduced our new brand and logo, symbolizing Grapeness: where passion, innovation, and excellence converge to define the future of grapes.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.