The first ever online ARRA Virtual Field Day was held in July with participants from across the world joining to see the latest ARRA innovations & developments. During these virtual sessions, held in 6 different languages ARD Breeder, Shachar Karniel, and R&D Director, Uzi Yaron, presented this year’s selection of ARRA table grape varieties and the upcoming promising pipeline varieties.
Producers, traders, marketers, and friends have been able to join us from all over the world and we couldn’t be happier with the outcome!
Definitely strange not to meet face to face but this ‘new normal’ has been a great opportunity for hundreds of people, who otherwise would not have had the chance to be physically present at the field days, to attend.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.