The 14th edition of Fruit Attraction took place on October 4-6. During these 3 days at this annual, prestigious event, we were delighted to present the new generation of ARRA™ varieties along with the already well known and firmly established commercial varieties.

Among the different varieties presented, the team was pleased to showcase the well established ARRA Sweeties™ from Greece and Italy.

ARRA Yum!bo and the newly released ARD 36 from Brazil looked and tasted great, receiving high interest from the visitors. ARD 36, due to its striking, shiny cherry colour and elongated berry, was definitely the outstanding eye catcher. Once the visitors had a chance to taste it, the crunchiness and great eating quality created a truly exceptional experience.