Brazil holds a special place in our hearts, and our recent experience at Fruit Attraction São Paulo 2025 only deepened our appreciation for this dynamic market. As a company with a global presence, we are fortunate to attend industry events worldwide, but this visit was truly something special.

Over the course of several insightful and inspiring days, the Grapa Brazil team, along with Grapa Financial Director, Vered Karniel, had the privilege of connecting with incredible partners and colleagues. Now in its second year, Fruit Attraction São Paulo has already made a remarkable impact, doubling in size from last year. The energy at the Grapa stand was undeniable, as we welcomed growers, traders, importers, and exporters from across the region, all eager to explore the potential of the ARRA Varieties.

Despite language differences, one thing stood out above all: our shared passion for the ARRA Varieties. From ARRA Cherry Crush™ to ARRA Sweetie Pop™ and the ever-popular ARRA Sweeties™, visitors couldn’t help but fall in love with these exceptional grapes. The enthusiasm and excitement were contagious, reinforcing our commitment to bringing innovative and high-quality varieties to the market.