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Global Produce and Floral Show, Anaheim, California 2025

Grapa made its first ever appearance as an exhibitor at IFPA 2025 in Anaheim, presenting a booth concept that immediately caught attention across the show floor. Under the theme Grapa Greatest Hits, the collection of premium Grapa varieties was reimagined as a vinyl inspired catalogue. Album style visuals turned varieties into iconic covers, tastings became listening sessions, and the Grapa Team led visitors through the line up like a band presenting its top tracks.

 As a debuting exhibitor, Grapa used this platform to meet partners face to face, welcome new connections, and gather valuable insights that will support future market development.

The program featured world-class keynotes, innovation-focused sessions, and a dynamic expo floor showcasing leading products and solutions from around the world. For Grapa, taking part on this stage marked an important step in strengthening international visibility while reinforcing the brand’s positioning within the premium table grape segment.

This first chapter at IFPA has set the tone for what comes next, and the Grapa Greatest Hits journey is only just beginning.

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Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.